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Our vision

We are contributing to the conservation and appreciation of northern Australia’s natural and cultural diversity, while providing visitors with memorable experiences.

Our values

Our values describe who we are and how we do business.

For the park and its staff it is essential that our values reflect those of the broader community supporting the park.

Deliver excellent service

  • Provide responsive service of a high standard.
  • Positive social impact and community enhancement.
  • Personal interaction and engaging experiences.

Adhere to ethical practices

  • Best practice animal welfare, ethics and husbandry standards.
  • Transparent and appropriate use of resources.
  • Embrace an inclusive culture.

Engage successfully

  • Collaborate with stakeholders to build productive partnerships.
  • Promote collaboration and recognition of cultural diversity.
  • Nurture relationships with local custodians and communities.

Contribute to conservation, education and research

  • Commit to research and activities that support the conservation of wildlife and habitats across northern Australia.
  • Inspire and grow future environmental ambassadors.
  • Understand and mitigate threats to biodiversity.

Operate sustainably

  • Embrace renewable energy solutions and reduce the Park’s carbon footprint.
  • Monitor and assess operating practices, and amend as required.
  • Ensure ongoing financial viability.
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